Its4women.ie on RTE

From 1st July Its4women.ie will be running its new television campaign on RTE. The animated advertisement has been designed to reflect Its4womens core values of quality cover, convenient service and value for money. Brand Manager Alex Todd states "Its4women has been trading for over 3 years now and as an online brand most of our marketing activity has been directed at the internet. With our television campaign hopefully we can broaden the appeal of the brand and target new customers who are not familiar with search engines." Alex continued. "While we wish to attract new customers we do not want to dilute our core value of being an internet brand and the benefits this brings in terms of being open 365 days per year, 24 hours per day."