In March its4women launched its innovative car insurance for women drivers into the Northern Ireland market. Trading as Its4women.com and underwritten by HSBC Insurance (Ireland) Ltd the product follows the same winning combination of convenient online service, excellent policy cover and competitive premiums.
General Manager of Its4women, Emma Beattie stated. "Having successfully launched in the Republic of Ireland and pleased with the response to our product, Northern Ireland was the next step for us. In fact we are only female brand that trades online across Ireland, North and South. We are very proud of this fact and with more and more people turning away from the inconvenience and cost of high street brokers it is our aim to be the number one choice for female insurance across Ireland over the coming years."